Faculty of
Commerce & Business
Administration

Course Outcomes

By the end of the course, students will be able to:

• Explain the fundamental concepts, principles, and theories of social media marketing.
• Identify the major social media platforms and their roles in digital communication.
• Describe consumer behavior patterns in digital and social commerce environments.
• Understand the ethical, legal, and cultural considerations in social media usage.

Course Contents

This course provides a comprehensive introduction to the principles, strategies, and tools of social media marketing in the digital era. Students will explore how organizations use social platforms to build brand awareness, engage audiences, drive customer loyalty, and influence purchasing behavior.

The course covers major social media channels, content creation techniques, social media analytics, paid advertising, influencer partnerships, and strategies for managing online communities.